{"id":4385,"date":"2020-06-03T15:26:07","date_gmt":"2020-06-03T13:26:07","guid":{"rendered":"http:\/\/green-brands.org.w01a4918.kasserver.com\/?page_id=4385"},"modified":"2021-04-12T13:17:35","modified_gmt":"2021-04-12T11:17:35","slug":"our-mission","status":"publish","type":"page","link":"https:\/\/green-brands.org\/en\/about-us\/our-mission\/","title":{"rendered":"Our Mission"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;5\/12&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=fCL_25umtu0&amp;t=24s&#8221; css=&#8221;.vc_custom_1591190782545{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;border-left-color: #95c11f !important;border-left-style: solid !important;border-right-color: #95c11f !important;border-right-style: solid !important;border-top-color: #95c11f !important;border-top-style: solid !important;border-bottom-color: #95c11f !important;border-bottom-style: solid !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text]There are many quality seals, labels and awards in the field of sustainability &#8211; actually too many&#8230;<\/p>\n<ul>\n<li>but which of them keep their promises?<\/li>\n<li>And what do they promise anyway?<\/li>\n<li>Which of them can &#8220;one&#8221; trust?<\/li>\n<li>Which mysterious titles\/abbreviations stand for what?<\/li>\n<li>Which are mere marketing inventions of highly paid agencies to increase sales figures on \u00a0 the &#8220;green wave&#8221;? Knowing very well that for a long time already the consumer has lost the overview and the perspective&#8230;<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]Despite &#8211; or perhaps especially because of &#8211; the confusing number of labels, over 60% of the population would like to see an (umbrella) quality label with clear communication and expressiveness. Naturally reputable and independent&#8230; This is the finding of a market research study conducted annually in eight countries.<\/p>\n<p>Exactly this is where we want to present &#8220;lighthouses&#8221;. Signposts that shine far out from the sea of companies and products! Our organization has created an umbrella brand, an &#8220;umbrella award&#8221; to highlight and honor all those brands that have proven to be truly &#8220;green&#8221; \/ ecologically sustainable. This is regardless of company size and industry. We also strive to promote small and medium-sized companies in particular and to put them in the same spotlight as the &#8220;big ones&#8221; could afford to do with a large advertising budget &#8230; &#8211; but also to create the impression of &#8221; self-congratulation&#8221; or the great danger of green washing.<\/p>\n<p><strong>The most important criteria for legitimate Qualityseals \/ Awards are:<\/strong><\/p>\n<ul>\n<li>The initiator and participating institutions\/decision-makers are independent and neutral<\/li>\n<li>The procedure and the assessment criteria are scientifically supervised\/prepared, transparent, verifiable and independently controlled<\/li>\n<li>The award is made after a multi-stage examination\/decision procedure<\/li>\n<\/ul>\n<p>The <strong>GREEN BRAND<\/strong> quality seal is a registered EU certification mark for ecological sustainability with an independent, transparent and neutral testing procedure. It is hence legally protected throughout the EU!<\/p>\n<p>All of the awarded <strong>GREEN BRANDS<\/strong> have one thing in common: they all must successfully pass the independent, complex &#8211; and to date globally unique &#8211; procedure! The international awarding procedure of the GREEN BRANDS sets new standards as a green umbrella brand in the B2C as well as in the B2B sector as a quality assurance and decision-making aid and is excellently recognisable with its distinctive quality seal.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;5\/12&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=fCL_25umtu0&amp;t=24s&#8221; css=&#8221;.vc_custom_1591190782545{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;border-left-color: #95c11f !important;border-left-style: solid !important;border-right-color: #95c11f !important;border-right-style: solid !important;border-top-color: #95c11f !important;border-top-style: solid !important;border-bottom-color: #95c11f !important;border-bottom-style: solid !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text]There are many quality seals, labels and awards in the field of sustainability &#8211; actually too many&#8230; but which of them keep their promises? And what do they promise anyway? Which&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4481,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4385","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our Mission - GREEN BRANDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/green-brands.org\/en\/about-us\/our-mission\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Mission - GREEN BRANDS\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=&#8221;5\/12&#8243;][vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=fCL_25umtu0&amp;t=24s&#8221; css=&#8221;.vc_custom_1591190782545{border-top-width: 5px !important;border-right-width: 5px !important;border-bottom-width: 5px !important;border-left-width: 5px !important;border-left-color: #95c11f !important;border-left-style: solid !important;border-right-color: #95c11f !important;border-right-style: solid !important;border-top-color: #95c11f !important;border-top-style: solid !important;border-bottom-color: #95c11f !important;border-bottom-style: solid !important;}&#8221;][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;6\/12&#8243;][vc_column_text]There are many quality seals, labels and awards in the field of sustainability &#8211; actually too many&#8230; but which of them keep their promises? 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