Whether dairy products, baby food, fruit and vegetables, bread or pasta – the Austrian food retail chain HOFER sells over 450 sustainable organic products under the brand “Back to the Origin”. Around 4,000 Austrian farmers produce the “Back to Origin” products according to high standards.
Even before sustainability became a trend, Hofer produced all “Back to the Origin” products based on eight basic values: regionality, environmental protection, freedom from genetic engineering, animal welfare, highest food quality, transparency and fairness towards farmers and consumers. The basic values characterise all actions and activities of “Back to the Origin” and are laid down in the strict “Nach! standard”, which goes far beyond the existing EU Organic Regulation EC 834/2007.
About 4,000 Austrian farmers produce the “Back to Origin” products according to high standards.
A special feature is the far-reaching transparency: All products can be traced back to the farmers of origin via app or on the back-to-origin website.
The Austrian food brand thus operates regionally, sustainably and traceably and has passed comprehensive GREEN-BRANDS processes with excellence. We congratulate our latest “GREEN BRAND Austria 2020/2021” on being awarded the green quality seal for the first time.
